Client: NEXT
Role: Design Director
Duration: 16 monthsHow would you create just the right product for B2B insurance?
A wholistic approach to product design.
What if we think of the shopping experience as a combination of modular elements where we had the power to segment our experience for each person? What if we pulled out all the stops and gave the best possible insurance shopping experience?
A design system that delivers value with every customer touchpoint
What if we created a design system that delivers on our brand voice? What if our system was data-backed and validated by real customers? How do we create forward-thinking experiences that are crafted from both qualitative and quantitative data?
