SAMSUNG
How do you design TV for each person in the house?
In cooperation with Samsung’s innovation team, we designed the next generation Smart TV platform.
During a time when customers expect personalization, the television experience still remains generally depersonalized.
Maybe that’s because watching TV is oddly both communal and personal. Yet the hardware out-of-the-box often features a customer experience that’s built for no one. This project set to change that. We worked for months to imagine and create a unique and personalized customer experience for each and every member of the household.
Designing for TV is a different animal. The screen size, the customer’s mental models, and remote control introduce affordances and constraints not seen on other digital platforms.
A TV setup and credentialing system that’s personal without the inherent complexity
I led design sprints with the Samsung innovation lab. I worked closely with the innovation director and a small group of designers and engineers. Together, we came up with a personalized customer experience. From customer onboarding, to managing shows, and beyond. We prototyped favorable design patterns by creating profiles, viewing preferences and restrictions, and much more.
We delivered a host of interactions that we agreed felt like the path to making the TV experience more personal. We then tested our hypothesis with research groups and iterated on the experience.
The core interactions therein still live on every Smart TV enabled Samsung TV.
